Toyota Corolla Cross is one of Pakistan’s most anticipated locally assembled crossover SUVs. Indus Motor Company (IMC) has invested $ 100 million in developing hybrid vehicles in Pakistan, and Cross is the first product of this initiative. There have been multiple rumors rifting in the market about the possible launch of Corolla Cross in Pakistan, but now it’s getting closer and closer as Toyota Pakistan has just launched its teaser campaign for Corolla Cross – covering the benefits of the famous Toyota Hybrid Technology. This indeed shows that Corolla Cross is coming this December!
The teaser campaign, heavily seen on TV and Digital, covers FIVE core myths in the market and how Toyota Hybrid Technology benefits the audience. It hints at the Toyota Hybrid logo on the grill and the Hybrid badge – which is surely the Corolla Cross.
1. More Miles, Less Fuel
This teaser covers the fuel efficiency people will avail when buying a Toyota Hybrid Electric CSUV – Corolla Cross. Fuel prices are on the rise in PK, and people are looking for better alternatives – so what’s better than a trusted Toyota Hybrid Electric vehicle that’s locally assembled?
2. Driving Towards Greener Future
Is a greener future what Toyota seems to talk about with this teaser? Surely, they are setting a new pathway to Hybrid Electric vehicles in Pakistan? This eco-conscious initiative aligns seamlessly with the United Nations’ Sustainable Development goals, with a specific focus on addressing climate change concerns. The introduction of HEVs promises a reduction in emissions, the creation of job opportunities, and an enhanced potential for exports.
3. Leading the Hybrid Revolution
Toyota has been the pioneer of Hybrid Electric vehicles worldwide since the 1990s. Who can forget the footprint Prius left in the world? Now it’s time to lead the hybrid revolution in Pakistan with Corolla Cross!
4. Self-Charging Hybrid Technology
For long people have been critical of the battery health of hybrid vehicles. Surely, that won’t be the case, as Toyota seems to discard that myth with its commitment to the self-charging hybrid technology. We will find out more about this when the car launches.
5. Reliable Hybrid After-Sales Service
We can all trust the reliable after-sales service of Toyota in Pakistan, which has 56 premium dealerships across the world. Toyota Pakistan is surely making sure that people sustain their trust in Toyota with their commitment to deliver reliable after-sales service for Hybrid vehicles, too.
As we eagerly await the arrival of the Hybrid Electric Toyota Corolla Cross in Pakistan, the teaser campaign creates anticipation and dispels common myths associated with hybrid vehicles. With its revolutionary features, commitment to fuel efficiency, and dedication to environmental sustainability, the Corolla Cross is poised to leave an indelible mark on the Pakistani automotive landscape. Get ready to embrace the future of driving with the Hybrid Electric Toyota Corolla Cross, which will arrive this December 2023.